As a business owner, you have certainly seen the needs of customers change over the years. Even a few short years ago we used to be able to rely on word of mouth referrals, maybe a targeted email campaign here and there or place a few phone calls and suddenly our sales pipeline is replenished. Things have changed, and fast! Now customers need a quick response and someone that will meet their requirements. This means they want to hire a business that can get the job done quickly and efficiently. Traditional marketing method do not find these customers as they are not designed to work in that type of situation. At The Client Connector, we have recognized the shift and have designed a solution to help address Seattle Washington businesses needs for lead generation. We work hard to put your business front in center in front of customers seeking your offerings. We start by building your business a new customized website. We assign a dedicated phone number that we use to track all leads generated through our lead generation system. Once your new site is ready, we submit it to numerous local Seattle Washington directories where customers are searching for your services. In addition, The Client Connector also runs highly targeted pay per click advertising campaigns that help stimulate local Seattle Washington customers to be drawn to your business. We also build in a customized screening process such that only the leads that meet your criteria are allowed through. You only pay for verified leads that have met your screening criteria. It is truly a win-win situation and the way lead generation should work. Put us to the test by signing up today! There are plenty of Seattle Washington customers that need your services.
Traditional marketing methods such as email blasts used to be enough to draw customers, the increase of competition and information abundance is making it more difficult for companies to track, reach, and engage with potential customers. Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. Sixty percent of marketers state that lead generation is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your white paper, and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool.
When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The higher quality leads you direct your sales team to, the more of those leads will result in sales. In doing this, you are helping your company grow, while also growing the credibility for your marketing department by showing tangible results and proving yourself to be a valuable part of the revenue team.
Lead generation has been around for a long time, but methods have changed from simply finding a customer early on in their sales journey and sending the sales team their way. The self-directed buyer is inundated with information, so it’s vital to find new, creative ways to cut through the static and reach potential customers. Instead of finding customers through mass advertising and email blasts, marketers must rely on being found and building relationships with their buyers. In the age of information abundance, marketing is going through a massive shift.